Full-Stack Growth & Performance Marketer | 9+ Years of Scaling Brands with Strategy, ROI & Net Profit
Professional
Summary
There are far more possibilities for a brand to reach customers, and Digital marketing is a more cost-effective solution that provides unique opportunities to ensure you're getting the most reach and conversions for your investment.
My favourite chart is the Gross Profit trend, which is moving in an upward direction. I am a result-oriented marketing professional with a strong track record of developing and executing successful marketing campaigns.
With over 9 years of experience in the field, I possess a deep understanding of the ever-evolving digital landscape and a keen eye for identifying emerging trends.
Skills
Automated Marketing Workflows
Analytics & UTM Architecture
Evergreen Growth Engines
CTR & CTA Optimization Frameworks
Funnel Psychology & Strategy
Google & Meta Ads Mastery
Lead Magnet Creation Systems
Retargeting & Nurture Sequencing
Scroll-Stopping Creative Planning
Brand Identity & Social Positioning
Upsell & Cross-Sell Funnels
Work
Experience
🟢 June 2022 – Present
Digital Marketing Manager | Zia Medical Center – Dubai, UAE
Spearheading full-stack revenue systems for one of Dubai’s most prominent multi-specialty centers. Architected cross-channel ROAS pipelines blending Meta funnel architecture, PMax precision layers, and CRM-led nurture logic. Pioneered 29 specialities ROIs through segmentation logic, intent velocity scoring, and audience thermodynamics. Successfully migrated SEO frameworks without domain penalties while scaling inbound patient flow by 6.7x in 9 months. Built an evergreen campaign DNA optimised for retention uplift and CAC compression.
🟡 May 2022 – June 2022
Marketing Manager | Vanity Living – Dubai, UAE
Executed a rapid eComm acceleration sprint for a 23-year legacy furnishing brand pivoting toward DTC. Deployed rapid-fire performance loops using Shopping IQ buckets, SKU-led ad clustering, and dynamic retargeting at scale. Rebuilt brand discoverability via AI-curated visual flows and micro-moment content, resulting in a 27% MoM GMV climb. Established a performance operations layer syncing inventory syncs, campaign burn rate, and post-click analytics.
🔵 May 2019 – June 2022
Digital Marketing Manager | CIMC Home – United Kingdom (Remote)
Designed the digital growth lattice for the UK’s leading wholesale furniture supplier, translating legacy sales models into ROI-positive B2B acquisition engines. Built a full-stack GTM system across 5 EU markets, fusing A/B intent-based testing with multi-node automation paths. Engineered UTM fingerprinting + retargeting sequences, driving a 220% YoY B2B lead surge. Introduced data cleanliness protocols to restore attribution accuracy, driving media efficiency at the CRM-input level.
🟠 August 2019 – January 2022
Digital Marketing Consultant | Dearler Base – United States (Remote)
Consulted for multi-location car dealerships seeking to escape legacy lead gen traps. Constructed pixel-rich journey frameworks leveraging heatmaps, clickstream scoring, and copy resonance ladders. Applied a bottom-funnel clean-up protocol using reverse-segment intent filtration, enabling a 37% CPL drop. Built real-time dashboards with anomaly triggers and conversion lag alerts, enabling real-time response to campaign bleed and sales gaps.
🟣 September 2016 – December 2018
Digital Marketing Specialist | Bookmyscans – Bangalore, India
Early-stage growth architect at India’s most aggressive scan aggregator. Rolled out urgency-layered ad sets for time-sensitive verticals (MRI, CT, Full Body) using regional LTV clustering and deep Google Ads segmentation. Launched city-wise microfunnels, pairing high-density search intent with clinical conversion copy. Contributed to a 300% increase in daily bookings, onboarding 60+ diagnostic providers. Introduced bid auto-balancers and city-heat targeting at scale.
Credentials
Bangalore, India
T John Institute of Technology
Bachelor of Engineering – Electronics & Communication
Mysuru, India
Vidya Vikas Polytechnic
Diploma in Electronics & Communication
AI-Powered Performance
Credential ID: 202250547
Search Ads Certification
Credential ID: 202277977
Advanced Analytics (GA4)
Credential ID: 202250547
HubSpot
Revenue Operations Certified
Credential ID: 2D12FEC3A1A0484B97715B7EB65704B
Interests
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